The Sweetest of New Year Reflections

It’s truly an honour and a privilege to be publishing my first newsletter as Acting CEO of JCA on the eve of Rosh Hashanah. Especially as, to me, Rosh Hashanah is a time for assessing the past year and for some honest reflection.

High-achieving athletes and senior professionals understand the power of self-reflection. They’re constantly examining what works and what doesn’t and the nuances of why it worked or why it didn’t. Whole industries have sprung up to help us uncover every last increment for improvement.

Rosh Hashanah is the Jewish Community’s time for personal reflection and improvement. How have we lived over the past year? How do we hope to live over the coming year? And of course we need to acknowledge that we may have a few things to work on.

Personally, I find myself asking, what do I want to do better over the coming year? I’m not talking about the generic New Year resolutions (although, yes, I do need to get fitter and read more books). This is more than that. This is about how do I want to grow over the coming year?

Am I satisfied with the difference I have made this year? What more can I be doing for my family and friends? What have been my successes and what are the opportunities moving forward? And now, how can I and JCA do better for our community?

Looking back, my reflection would be that JCA has grown and evolved more in this past year than I have seen since I joined JCA six years ago. We’ve implemented a more transparent and targeted fundraising model, giving you greater insight into where your donations are going. We’ve shone a spotlight, both physically and metaphorically, on just a part of the impactful work of our incredible 23 member organisations. We launched our 2%+ Bequest Program to encourage legacy gifts to JCA. And, thanks to your generosity and dedication, we look set to achieve our most successful fundraising campaign result ever (although we still have another $3million to raise in order to reach our target).

Still, I keep coming back to the key question: What can we do better in the year ahead?

We need to evolve how we communicate the depth and breadth of JCA’s impact on our community so you know, not just where your donation is going, but how JCA and our member organisations are here for you at all stages of your life. We need to better acknowledge the many ways you support our community – through your donations, your time, your participation, your passion and your dedication. And we at JCA need to work tirelessly to ensure the work we do secures our community’s long-term and vibrant Jewish future for generations to come.

I want to personally thank each and every one of you for being part of this community in the past year. And, more importantly, I want to thank you for everything we will do together as a community in the coming years.

On behalf of everyone at JCA, I wish you and your loved ones the sweetest New Year, a year filled with health, happiness and joy.

With the warmest regards,

Alain Hasson, Acting CEO, JCA